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	<title>How To Do Social Media by the book &#187; Ethics</title>
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	<link>http://howto.performancesocialmedia.com</link>
	<description>Handy tips for conducting your social media strategies</description>
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		<title>10 Steps to Create a Social Media Policy</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/10-steps-to-create-a-social-media-policy/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/10-steps-to-create-a-social-media-policy/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 14:47:43 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[monitor social sphere]]></category>
		<category><![CDATA[Shama Hyder Kabani]]></category>
		<category><![CDATA[social media policy]]></category>
		<category><![CDATA[social media training]]></category>
		<category><![CDATA[zen of social media marketing]]></category>
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		<description><![CDATA[From the zen of social media marketing by Shama Hyder Kabani &#8220;Remember, having a social media policy in place does not mean you get to dictate your image. But you do get to interact responsibly in the conversation that dictates your image.&#8221; &#8212; Shama Hyder Kabani Inappropriate posts or comments online can get a company [...]]]></description>
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		<title>10 Core Values To Build Trust &amp; Business</title>
		<link>http://howto.performancesocialmedia.com/ethics/10-core-values-to-build-trust-business/</link>
		<comments>http://howto.performancesocialmedia.com/ethics/10-core-values-to-build-trust-business/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 17:32:42 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[core values]]></category>
		<category><![CDATA[Davide E. Henderson]]></category>
		<category><![CDATA[Making News in the Digital Era]]></category>
		<category><![CDATA[Tony Hsieh]]></category>
		<category><![CDATA[Zappos]]></category>
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		<description><![CDATA[from David E. Henderson’s Making News in the Digital Era: One of the most frequently cited success stories with social media marketing is a company called Zappos, an online advertising company started by Tony Hsieh to market shoes. Early on, Hsieh recognized the importance of investing time personally to establish and build relationships with everyone [...]]]></description>
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		<title>10 Principles for Ethical Marketing Practices</title>
		<link>http://howto.performancesocialmedia.com/public-relations/10-principles-for-ethical-marketing-practices/</link>
		<comments>http://howto.performancesocialmedia.com/public-relations/10-principles-for-ethical-marketing-practices/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 06:22:39 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Putting Public Back in PR]]></category>
		<category><![CDATA[word of mouth]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=154</guid>
		<description><![CDATA[from Putting the Public Back in PR by Brian Solis and Dierdre Breakenridge: In their chapter on the New Rules for breaking company news, PPBPR authors suggest that PR people learn how to communicate effectively with a whole new set of media, i.e., the army of bloggers publishing content on every subject imaginable. A start [...]]]></description>
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