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	<title>How To Do Social Media by the book &#187; Marketing</title>
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	<link>http://howto.performancesocialmedia.com</link>
	<description>Handy tips for conducting your social media strategies</description>
	<lastBuildDate>Tue, 17 Aug 2010 05:16:24 +0000</lastBuildDate>
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		<title>10 Steps Toward Money-Making Content</title>
		<link>http://howto.performancesocialmedia.com/marketing/10-steps-toward-money-making-content/</link>
		<comments>http://howto.performancesocialmedia.com/marketing/10-steps-toward-money-making-content/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 04:29:29 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[add new knowledge]]></category>
		<category><![CDATA[charging correct price]]></category>
		<category><![CDATA[how much to charge]]></category>
		<category><![CDATA[teaching lessons]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=687</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger &#8220;Marketing in the 21st century is all about demonstrating your expertise and providing value before asking for the sale.&#8221; What should you give away? What should you charge money for? 1. Pretend you&#8217;re a teacher. 2. Think about all the lessons you could offer. 3. Create a detailed [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>12 Steps to Email Marketing Success</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/12-steps-to-email-marketing-success/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/12-steps-to-email-marketing-success/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 03:30:51 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Aweber]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[email autoresponder]]></category>
		<category><![CDATA[email distribution list]]></category>
		<category><![CDATA[Patrick Schwertdfeger]]></category>
		<category><![CDATA[upload lessons]]></category>
		<category><![CDATA[webify your business]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=629</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger Email list = Audience = Influence = Revenue Email marketing is a truly powerful tool for generating bottom line profits. Why? All you have to do is click SEND and your message can reach thousands of people in an instant &#8212; for little or no cost. Here is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Steps to Engage Your Community</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/5-steps-to-engage-your-community/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/5-steps-to-engage-your-community/#comments</comments>
		<pubDate>Sat, 08 May 2010 15:27:55 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[build community]]></category>
		<category><![CDATA[Chris Brogan's book]]></category>
		<category><![CDATA[engage your community]]></category>
		<category><![CDATA[Julien Smith and Chris Brogan]]></category>
		<category><![CDATA[lead the interaction]]></category>
		<category><![CDATA[listening to your people]]></category>
		<category><![CDATA[Trust Agents advice]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=535</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith How do you build community from a loosely joined group of people? You need to reach into the community and learn; here&#8217;s how: 1. Listening comes first: Pay attention to where all your publics are interacting. 2. Measure the conversations: Monitor the sentiment as well as [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>21 Tips for Using Twitter and Facebook for Business</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/21-tips-for-using-twitter-and-facebook-for-business/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/21-tips-for-using-twitter-and-facebook-for-business/#comments</comments>
		<pubDate>Fri, 07 May 2010 04:49:42 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[21 tips for Twitter]]></category>
		<category><![CDATA[Brian Solis's Engage]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Mobile and Geo Location Marketing]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[WOM marketing]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=529</guid>
		<description><![CDATA[From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. 1. Special Offers 2. Logging Orders 3. Word of Mouth Marketing 4. Conversation Marketing 5. Customer Service 6. Focus Grouups 7. Direct Sales 8. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 Considerations that Lead to a Website Conversation</title>
		<link>http://howto.performancesocialmedia.com/marketing/7-considerations-that-lead-to-a-website-conversation/</link>
		<comments>http://howto.performancesocialmedia.com/marketing/7-considerations-that-lead-to-a-website-conversation/#comments</comments>
		<pubDate>Wed, 05 May 2010 21:20:51 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Patrick Schwerdtfeger's presentation]]></category>
		<category><![CDATA[Postioning Statements on website]]></category>
		<category><![CDATA[Social Media Victories and how to win them]]></category>
		<category><![CDATA[webify your business]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=522</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger Websites are admittedly designed to invite visitors, but traffic is not enough. For an internet site to help build business, there must be some kind of interaction between the company and the visitor &#8212; i.e., a website conversation. Here&#8217;s a step-by-step action guide: 1. Understand that your website [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>8-Step Action Guide to Gain Sales From Your Website</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/8-step-action-guide-to-gain-sales-from-your-website/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/8-step-action-guide-to-gain-sales-from-your-website/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 16:40:56 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[converting website visits]]></category>
		<category><![CDATA[navigate website]]></category>
		<category><![CDATA[Patrick Schwertdfeger]]></category>
		<category><![CDATA[strategy before design]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=500</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger Internet Marketing Secrets for the Self-Employed: Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website. 8-step Action Plan 1. Understand that your website is your Sales Department. 2. Generating website [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>11 Do&#8217;s and 7 Don&#8217;ts For Marketing on Facebook</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/11-dos-and-7-donts-for-marketing-on-facebook/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/11-dos-and-7-donts-for-marketing-on-facebook/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 15:01:49 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[discuss Facebook use]]></category>
		<category><![CDATA[social media etiquette]]></category>
		<category><![CDATA[social media victories]]></category>
		<category><![CDATA[using Facebook pages]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=406</guid>
		<description><![CDATA[from The zen of social media marketing by Shama Hyder Kabani Every brand should know about Facebook marketing. Your goal on this social media platform should be to attract people to your website, build trust, and gain visibility &#8212; all things that inevitably lead to sales. Here&#8217;s what you SHOULD DO 1. Spend time creating [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>13 New Rules for Marketing and PR</title>
		<link>http://howto.performancesocialmedia.com/public-relations/13-new-rules-for-marketing-and-pr/</link>
		<comments>http://howto.performancesocialmedia.com/public-relations/13-new-rules-for-marketing-and-pr/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 04:47:53 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[New Rules for marketing and PR]]></category>
		<category><![CDATA[no more press releases]]></category>
		<category><![CDATA[you are what you publish]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=384</guid>
		<description><![CDATA[From The New Rules of Marketing &#38; PR by David Meerman Scott Too many companies are depending on &#8220;business as usual&#8221; in that they are playing by the old rules like (a) communicating with journalists through press releases; (b) using jargon; and (c) PR &#38; marketing run by separate departments. To harness the power of [...]]]></description>
		<wfw:commentRss>http://howto.performancesocialmedia.com/public-relations/13-new-rules-for-marketing-and-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>10 Top Monetization Trends for Social Media &amp; Microcommunities</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/10-top-monetization-trends-for-social-media-microcommunities/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/10-top-monetization-trends-for-social-media-microcommunities/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 05:13:54 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Engage the book]]></category>
		<category><![CDATA[Microcommunication is real dialogue]]></category>
		<category><![CDATA[monetization from conversation]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=360</guid>
		<description><![CDATA[from Engage by Brian Solis The magic of microcommunications is the human nature of dialogue. Successful communities are built upon the fulfillment that consumers experience based on their dialogues with &#8220;real&#8221; people who listen to and acknowledge their participation. But how do you leverage the resulting microcommunities for macro impact? Here are the Top 10 [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Questions to Ask Job Prospects Re: Their Web Experience</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/8-questions-to-ask-job-prospects-re-their-web-experience/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/8-questions-to-ask-job-prospects-re-their-web-experience/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 16:25:28 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Citizen]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[job interview]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=316</guid>
		<description><![CDATA[from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan &#38; Dharmesh Shah: Hiring criteria need to change to bring in savvy inbound marketing employees. Companies need to look for &#8220;Digital Citizens,&#8221; i.e. prospects who speak Web fluently. Here are 8 questions to ask interviewees: 1. What RSS reader do you [...]]]></description>
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		<slash:comments>3</slash:comments>
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