How To Do Social Media by the book

9 Facts & Figures You Can Find Out From Google Analytics

From Webify Your Business by Patrick Schwerdtfeger You can only improve what you can measure, and that’s why monitoring tools like Google Analytics are incredibly important. There are no secrets on the Internet. Here are some of the stats you can discover 1. How many people are visiting your website? 2. The key words they used to find you on the internet. 3. Which website referred them to you. 4....

9 Ways to “Go” to a Blog Carnival

From Webify Your Business by Patrick Schwerdtfeger Blog Carnivals represent an active ongoing conversation in the blogosphere, a conversation that will bring more external links to your blog. A Carnival is like a magazine, except that it’s online. Certain bloggers host Carnivals about one topic and anyone can submit his or her  blog for consideration. Here is your Carnival Action Guide 1....

12 Steps to Email Marketing Success

From Webify Your Business by Patrick Schwerdtfeger Email list = Audience = Influence = Revenue Email marketing is a truly powerful tool for generating bottom line profits. Why? All you have to do is click SEND and your message can reach thousands of people in an instant — for little or no cost. Here is your Action Plan 1. Pretend you are a teacher with expertise. 2. Pretend your prospects are...

9 Facts Found Using Google Analytics

From Webify Your Business by Patrick Schwerdtfeger The process of measuring online activity is called “website analytics” and everything on the Internet can be tracked — mostly at no cost. Installing Google Analytics  is simple and free; once installed, you can find loads of information like these nine sets of facts: 1. How many people are visiting your website. 2. The keywords...

6 Ways to Become a Trust Agent

From Trust Agents by Chris Brogan and Julien Smith “Being a trust agent requires a mix of strategies and skills that also serve other careers as well.” Chris and Julien’s popular book Trust Agents is a response to the question “What do I do now?” Six of the chapters concentrate on the basic principles of being a trust agent, i.e., people who understand how to build relationships...

8 Tips for Maximizing Meetups

From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here’s how you can do business at meetups 1. You can...

4 Strategies to Connect Across Several Groups

From Trust Agents by Chris Brogan and Julien Smith There are no shortcuts to maintaining relationships, but Chris and Julien suggest four methods for keeping networks alive and preserving your value as the trust agent working within several networks. 1. Basic Touch: Send out brief personal messages to check in regularly with the individuals in your network. 2. Level of Service: Understand that no...

5 Steps to Engage Your Community

From Trust Agents by Chris Brogan and Julien Smith How do you build community from a loosely joined group of people? You need to reach into the community and learn; here’s how: 1. Listening comes first: Pay attention to where all your publics are interacting. 2. Measure the conversations: Monitor the sentiment as well as numbers. 3. Take small steps: Begin with small memorable exchanges. 4....