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	<title>How To Do Social Media by the book &#187; Social Media Strategy</title>
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	<link>http://howto.performancesocialmedia.com</link>
	<description>Handy tips for conducting your social media strategies</description>
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		<title>9 Facts &amp; Figures You Can Find Out From Google Analytics</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/9-facts-figures-you-can-find-out-from-google-analytics/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/9-facts-figures-you-can-find-out-from-google-analytics/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 14:52:14 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[measure online power]]></category>
		<category><![CDATA[measuring online effects]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[webify your business]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=673</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger You can only improve what you can measure, and that&#8217;s why monitoring tools like Google Analytics are incredibly important. There are no secrets on the Internet. Here are some of the stats you can discover 1. How many people are visiting your website? 2. The key words they [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>9 Ways to &#8220;Go&#8221; to a Blog Carnival</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/9-ways-to-go-to-a-blog-carnival/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/9-ways-to-go-to-a-blog-carnival/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 03:21:13 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Blog Carnival]]></category>
		<category><![CDATA[Patrick Schwerdtfeger and blogging]]></category>
		<category><![CDATA[webify your business]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=654</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger Blog Carnivals represent an active ongoing conversation in the blogosphere, a conversation that will bring more external links to your blog. A Carnival is like a magazine, except that it&#8217;s online. Certain bloggers host Carnivals about one topic and anyone can submit his or her  blog for consideration. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>12 Steps to Email Marketing Success</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/12-steps-to-email-marketing-success/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/12-steps-to-email-marketing-success/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 03:30:51 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Aweber]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[email autoresponder]]></category>
		<category><![CDATA[email distribution list]]></category>
		<category><![CDATA[Patrick Schwertdfeger]]></category>
		<category><![CDATA[upload lessons]]></category>
		<category><![CDATA[webify your business]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=629</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger Email list = Audience = Influence = Revenue Email marketing is a truly powerful tool for generating bottom line profits. Why? All you have to do is click SEND and your message can reach thousands of people in an instant &#8212; for little or no cost. Here is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>9 Facts Found Using Google Analytics</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/9-facts-found-with-google-analytics/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/9-facts-found-with-google-analytics/#comments</comments>
		<pubDate>Mon, 31 May 2010 13:18:08 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[business strategy analytics]]></category>
		<category><![CDATA[Find Reader info]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Patrick Schwerdtfeger]]></category>
		<category><![CDATA[Strat]]></category>
		<category><![CDATA[website analysis]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=581</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger The process of measuring online activity is called &#8220;website analytics&#8221; and everything on the Internet can be tracked &#8212; mostly at no cost. Installing Google Analytics  is simple and free; once installed, you can find loads of information like these nine sets of facts: 1. How many people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>6 Ways to Become a Trust Agent</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/6-ways-to-become-a-trust-agent/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/6-ways-to-become-a-trust-agent/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:20:12 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Agent Zero]]></category>
		<category><![CDATA[Archimedes Effect]]></category>
		<category><![CDATA[Be one of us]]></category>
		<category><![CDATA[Build Armies]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Human Artist]]></category>
		<category><![CDATA[Julien Smith]]></category>
		<category><![CDATA[Trust agent strategies]]></category>
		<category><![CDATA[Trust Agents]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=558</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith &#8220;Being a trust agent requires a mix of strategies and skills that also serve other careers as well.&#8221; Chris and Julien&#8217;s popular book Trust Agents is a response to the question &#8220;What do I do now?&#8221; Six of the chapters concentrate on the basic principles of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>8 Tips for Maximizing Meetups</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/8-tips-for-maximizing-meetups/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/8-tips-for-maximizing-meetups/#comments</comments>
		<pubDate>Sat, 15 May 2010 15:28:31 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Face2Face]]></category>
		<category><![CDATA[find people onnline]]></category>
		<category><![CDATA[followup meetings]]></category>
		<category><![CDATA[meetups]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=551</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There&#8217;s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here&#8217;s how [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Strategies to Connect Across Several Groups</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/4-strategies-to-connect-across-several-groups/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/4-strategies-to-connect-across-several-groups/#comments</comments>
		<pubDate>Wed, 12 May 2010 15:32:56 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[keep friends first]]></category>
		<category><![CDATA[manage expectations]]></category>
		<category><![CDATA[manage your online presence]]></category>
		<category><![CDATA[raise tribes]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=542</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith There are no shortcuts to maintaining relationships, but Chris and Julien suggest four methods for keeping networks alive and preserving your value as the trust agent working within several networks. 1. Basic Touch: Send out brief personal messages to check in regularly with the individuals in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps to Engage Your Community</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/5-steps-to-engage-your-community/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/5-steps-to-engage-your-community/#comments</comments>
		<pubDate>Sat, 08 May 2010 15:27:55 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[build community]]></category>
		<category><![CDATA[Chris Brogan's book]]></category>
		<category><![CDATA[engage your community]]></category>
		<category><![CDATA[Julien Smith and Chris Brogan]]></category>
		<category><![CDATA[lead the interaction]]></category>
		<category><![CDATA[listening to your people]]></category>
		<category><![CDATA[Trust Agents advice]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=535</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith How do you build community from a loosely joined group of people? You need to reach into the community and learn; here&#8217;s how: 1. Listening comes first: Pay attention to where all your publics are interacting. 2. Measure the conversations: Monitor the sentiment as well as [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>21 Tips for Using Twitter and Facebook for Business</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/21-tips-for-using-twitter-and-facebook-for-business/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/21-tips-for-using-twitter-and-facebook-for-business/#comments</comments>
		<pubDate>Fri, 07 May 2010 04:49:42 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[21 tips for Twitter]]></category>
		<category><![CDATA[Brian Solis's Engage]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Mobile and Geo Location Marketing]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[WOM marketing]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=529</guid>
		<description><![CDATA[From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. 1. Special Offers 2. Logging Orders 3. Word of Mouth Marketing 4. Conversation Marketing 5. Customer Service 6. Focus Grouups 7. Direct Sales 8. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Signals of Trust on the Internet</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/8-signals-of-trust-on-the-internet/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/8-signals-of-trust-on-the-internet/#comments</comments>
		<pubDate>Mon, 03 May 2010 14:52:56 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[be out there]]></category>
		<category><![CDATA[Chris Brogan and Julien Smith]]></category>
		<category><![CDATA[Trust Agents]]></category>
		<category><![CDATA[trust over time]]></category>
		<category><![CDATA[volume of productivity]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=510</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith Trust is an abstract concept that can be described, but certainly not seen. Building trust on the Internet involves a different set of challenges than in real life. Chris and Julien describe eight signals that show trustworthiness online. 1. Design: Go above and beyond a basic [...]]]></description>
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		<slash:comments>2</slash:comments>
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