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	<title>How To Do Social Media by the book</title>
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	<link>http://howto.performancesocialmedia.com</link>
	<description>Handy tips for conducting your social media strategies</description>
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		<title>10 Steps Toward Money-Making Content</title>
		<link>http://howto.performancesocialmedia.com/marketing/10-steps-toward-money-making-content/</link>
		<comments>http://howto.performancesocialmedia.com/marketing/10-steps-toward-money-making-content/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 04:29:29 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[add new knowledge]]></category>
		<category><![CDATA[charging correct price]]></category>
		<category><![CDATA[how much to charge]]></category>
		<category><![CDATA[teaching lessons]]></category>
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		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger &#8220;Marketing in the 21st century is all about demonstrating your expertise and providing value before asking for the sale.&#8221; What should you give away? What should you charge money for? 1. Pretend you&#8217;re a teacher. 2. Think about all the lessons you could offer. 3. Create a detailed [...]]]></description>
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		<title>7 Steps to Make Stuff the Linchpin Way</title>
		<link>http://howto.performancesocialmedia.com/additional/7-steps-to-make-stuff-the-linchpin-way/</link>
		<comments>http://howto.performancesocialmedia.com/additional/7-steps-to-make-stuff-the-linchpin-way/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 04:51:57 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Additional]]></category>
		<category><![CDATA[describe your project]]></category>
		<category><![CDATA[get organized and get done]]></category>
		<category><![CDATA[ship on time]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=667</guid>
		<description><![CDATA[From Linchpin by Seth Godin Shipping is key. You can&#8217;t wait for perfection because that cannot be achieved. Here&#8217;s the method Seth uses to get his books, blog posts, email, speeches done: 1. Write down the due date and post on a wall. 2. Dream: Use index cards, post-it notes [etc.] to write down every [...]]]></description>
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		<item>
		<title>9 Facts &amp; Figures You Can Find Out From Google Analytics</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/9-facts-figures-you-can-find-out-from-google-analytics/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/9-facts-figures-you-can-find-out-from-google-analytics/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 14:52:14 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[measure online power]]></category>
		<category><![CDATA[measuring online effects]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[webify your business]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=673</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger You can only improve what you can measure, and that&#8217;s why monitoring tools like Google Analytics are incredibly important. There are no secrets on the Internet. Here are some of the stats you can discover 1. How many people are visiting your website? 2. The key words they [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>9 Ways to &#8220;Go&#8221; to a Blog Carnival</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/9-ways-to-go-to-a-blog-carnival/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/9-ways-to-go-to-a-blog-carnival/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 03:21:13 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Blog Carnival]]></category>
		<category><![CDATA[Patrick Schwerdtfeger and blogging]]></category>
		<category><![CDATA[webify your business]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=654</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger Blog Carnivals represent an active ongoing conversation in the blogosphere, a conversation that will bring more external links to your blog. A Carnival is like a magazine, except that it&#8217;s online. Certain bloggers host Carnivals about one topic and anyone can submit his or her  blog for consideration. [...]]]></description>
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		<title>7 Abilities of the Linchpin</title>
		<link>http://howto.performancesocialmedia.com/additional/7-abilities-of-the-linchpin/</link>
		<comments>http://howto.performancesocialmedia.com/additional/7-abilities-of-the-linchpin/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 01:27:38 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Additional]]></category>
		<category><![CDATA[be indispensable]]></category>
		<category><![CDATA[how to be indispensable]]></category>
		<category><![CDATA[inspire customers]]></category>
		<category><![CDATA[Linchpin meeetup]]></category>
		<category><![CDATA[possess a unique talent]]></category>
		<category><![CDATA[Seth Godin's Linchpin]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=645</guid>
		<description><![CDATA[From Linchpin by Seth Godin Linchpins do two things for organizations. They exert emotional labor and they make a map. These contributions take many forms. Here is one way to think about the list of what makes you &#8211;the Linchpin &#8212;  indispensable. How to be indispensable 1. Providing a unique interface between members of the [...]]]></description>
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		<title>12 Steps to Email Marketing Success</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/12-steps-to-email-marketing-success/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/12-steps-to-email-marketing-success/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 03:30:51 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Aweber]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[email autoresponder]]></category>
		<category><![CDATA[email distribution list]]></category>
		<category><![CDATA[Patrick Schwertdfeger]]></category>
		<category><![CDATA[upload lessons]]></category>
		<category><![CDATA[webify your business]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=629</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger Email list = Audience = Influence = Revenue Email marketing is a truly powerful tool for generating bottom line profits. Why? All you have to do is click SEND and your message can reach thousands of people in an instant &#8212; for little or no cost. Here is [...]]]></description>
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		<title>9 Facts Found Using Google Analytics</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/9-facts-found-with-google-analytics/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/9-facts-found-with-google-analytics/#comments</comments>
		<pubDate>Mon, 31 May 2010 13:18:08 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[business strategy analytics]]></category>
		<category><![CDATA[Find Reader info]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Patrick Schwerdtfeger]]></category>
		<category><![CDATA[Strat]]></category>
		<category><![CDATA[website analysis]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=581</guid>
		<description><![CDATA[From Webify Your Business by Patrick Schwerdtfeger The process of measuring online activity is called &#8220;website analytics&#8221; and everything on the Internet can be tracked &#8212; mostly at no cost. Installing Google Analytics  is simple and free; once installed, you can find loads of information like these nine sets of facts: 1. How many people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>6 Ways to Become a Trust Agent</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/6-ways-to-become-a-trust-agent/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/6-ways-to-become-a-trust-agent/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:20:12 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Agent Zero]]></category>
		<category><![CDATA[Archimedes Effect]]></category>
		<category><![CDATA[Be one of us]]></category>
		<category><![CDATA[Build Armies]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Human Artist]]></category>
		<category><![CDATA[Julien Smith]]></category>
		<category><![CDATA[Trust agent strategies]]></category>
		<category><![CDATA[Trust Agents]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=558</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith &#8220;Being a trust agent requires a mix of strategies and skills that also serve other careers as well.&#8221; Chris and Julien&#8217;s popular book Trust Agents is a response to the question &#8220;What do I do now?&#8221; Six of the chapters concentrate on the basic principles of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>8 Tips for Maximizing Meetups</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/8-tips-for-maximizing-meetups/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/8-tips-for-maximizing-meetups/#comments</comments>
		<pubDate>Sat, 15 May 2010 15:28:31 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Face2Face]]></category>
		<category><![CDATA[find people onnline]]></category>
		<category><![CDATA[followup meetings]]></category>
		<category><![CDATA[meetups]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=551</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There&#8217;s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here&#8217;s how [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Strategies to Connect Across Several Groups</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/4-strategies-to-connect-across-several-groups/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/4-strategies-to-connect-across-several-groups/#comments</comments>
		<pubDate>Wed, 12 May 2010 15:32:56 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[keep friends first]]></category>
		<category><![CDATA[manage expectations]]></category>
		<category><![CDATA[manage your online presence]]></category>
		<category><![CDATA[raise tribes]]></category>
		<guid isPermaLink="false">http://howto.performancesocialmedia.com/?p=542</guid>
		<description><![CDATA[From Trust Agents by Chris Brogan and Julien Smith There are no shortcuts to maintaining relationships, but Chris and Julien suggest four methods for keeping networks alive and preserving your value as the trust agent working within several networks. 1. Basic Touch: Send out brief personal messages to check in regularly with the individuals in [...]]]></description>
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