8 Give-Aways as Calls To Action
February 22, 2010 by: Shari
from Inbound Marketing by HubSpot founders Dharmesh Shah and Brian Halligan
Your website may be attractive enough to draw visitors, but if you can not convert them into qualified leads, then you are not using your online presence effectively. You want names, emails and phone numbers, but remember you have to “give to get.”
Here are eight things you can offer for FREE:
1. Webinars
2. Whitepapers
3. An e-book
4. 30-minute expert consultation
5. Research study
6. Free class.
7. Free demo.
8. Free trial offer.
Experiment with various types of offers to see which generate the best conversion rates — including sales. If a lead downloads a white paper, registered for a webinar and requested a demo, that’s likely a better lead than someone who had requested only one of those things.
FURTHER READING:
Inbound Marketing Builds Authentic Relationships for Mutual Gain
Circle of Reciprocity begins with free
Convert Visitors into Leads from Hubspot
10 Tips for marketing your small business
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