How To Do Social Media by the book

8 Tips for Maximizing Meetups

From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here’s how you can do business at meetups 1. You can...

4 Strategies to Connect Across Several Groups

From Trust Agents by Chris Brogan and Julien Smith There are no shortcuts to maintaining relationships, but Chris and Julien suggest four methods for keeping networks alive and preserving your value as the trust agent working within several networks. 1. Basic Touch: Send out brief personal messages to check in regularly with the individuals in your network. 2. Level of Service: Understand that no...

5 Steps to Engage Your Community

From Trust Agents by Chris Brogan and Julien Smith How do you build community from a loosely joined group of people? You need to reach into the community and learn; here’s how: 1. Listening comes first: Pay attention to where all your publics are interacting. 2. Measure the conversations: Monitor the sentiment as well as numbers. 3. Take small steps: Begin with small memorable exchanges. 4....

21 Tips for Using Twitter and Facebook for Business

From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. 1. Special Offers 2. Logging Orders 3. Word of Mouth Marketing 4. Conversation Marketing 5. Customer Service 6. Focus Grouups 7. Direct Sales 8. Business Development 9. Curation 10. Information Networks 11.Dedicated...

7 Considerations that Lead to a Website Conversation

From Webify Your Business by Patrick Schwerdtfeger Websites are admittedly designed to invite visitors, but traffic is not enough. For an internet site to help build business, there must be some kind of interaction between the company and the visitor — i.e., a website conversation. Here’s a step-by-step action guide: 1. Understand that your website is your Sales Department. 2. Decide...

8 Signals of Trust on the Internet

From Trust Agents by Chris Brogan and Julien Smith Trust is an abstract concept that can be described, but certainly not seen. Building trust on the Internet involves a different set of challenges than in real life. Chris and Julien describe eight signals that show trustworthiness online. 1. Design: Go above and beyond a basic template or people will think you don’t take your material seriously. 2....

8-Step Action Guide to Gain Sales From Your Website

From Webify Your Business by Patrick Schwerdtfeger Internet Marketing Secrets for the Self-Employed: Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website. 8-step Action Plan 1. Understand that your website is your Sales Department. 2. Generating website traffic is Marketing. 3. Think...

8 Ways to Become an Expert

From WEBify Your Business by Patrick Schwerdtfeger Developing expertise has never been easier — especially with so much free information available throughout the Worldwide Web. Patrick suggests that you take these three initial steps: (a) Pick a narrow, specific topic; (b) Acquire massive expertise; (c) Present yourself as an expert. Action Guide to gain that “massive expertise”: 1....