How To Do Social Media by the book

from Engage by Brian Solis

The magic of microcommunications is the human nature of dialogue. Successful communities are built upon the fulfillment that consumers experience based on their dialogues with “real” people who listen to and acknowledge their participation. But how do you leverage the resulting microcommunities for macro impact?

Here are the Top 10 ways to monetize real-time conversations

1. Acquiring followers

2. Advertising — context and display ads

3. Syndication of new ads

4. User-authentication; verifying accounts

5. Commerce

6. Payments

7. Enterprose CRM

8. Analytics

9. Coupons

10. Lead generation

This list comes from legendary tech investor Ron Conway, whose influence has inspired aggressive innovation.

FURTHER READING:

Brian Solis blog PR 2.0

Engage — the book

Micromedia can support great conversation

Web currency in social media marketing

Social media enables companies to become part of recommendation chain