11 Do’s and 7 Don’ts For Marketing on Facebook

April 8, 2010 by: Shari

from The zen of social media marketing by Shama Hyder Kabani

Every brand should know about Facebook marketing. Your goal on this social media platform should be to attract people to your website, build trust, and gain visibility — all things that inevitably lead to sales.

Here’s what you SHOULD DO

1. Spend time creating an outstanding profile.

2. Let your personality shine through.

3. Reach out to people in a professional and thoughtful manner.

4. Build a loyal Facebook friendship base.

5. Leverage notes and status updates by providing value.

6. Work on attracting people to your site (using real value, not pushy links).

7. Have a friending policy in place.

8. Build a community around your topic or specialty.

9. Be  proactive in your networking efforts.

10. Share relevant photos and videos.

11. Participate actively in groups.

XXX DON’T DO these activities

1. Don’t be pushy.

2. Don’t write your web link on someone else’s Wall.

3. Don’t send or accept frivolous applications.

4. Don’t use your business name as your profile name.

5. Don’t put up crude or thoughtless pictures or comments.

6. Don’t expect social media to “work” for you (you do the work).

7. Don’t “friend” blindly — let people know why you are requesting a connection.

No matter what your business or organization, chances are your customers and potential customers are using Facebook. Bring your business to them.


Shama’s website: The Marketing Zen Group

The Zen of Social Media Marketing

Social media victories and how to win them

Using Facebook Pages: VIDEO

What can you do with your Facebook Friends

Patrick Schwerdtfeger discusses Facebook and other social media strategies

How to do Facebook right?

Tamar Wineberg’s instructive post on Facebook for business

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2 Responses to “11 Do’s and 7 Don’ts For Marketing on Facebook”
  1. I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.’:*

  2. Bill Hartman says:


    Love the tips you give here. I hate it when I get a connection request and have no clue why, where or who somebody is.

    Than they want to simply pitch there product to me.


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