How To Do Social Media by the book

From Engage by Brian Solis

Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook.

1. Special Offers

2. Logging Orders

3. Word of Mouth Marketing

4. Conversation Marketing

5. Customer Service

6. Focus Grouups

7. Direct Sales

8. Business Development

9. Curation

10. Information Networks

11.Dedicated and Branded Channels

12. Mobile and Geo Location Marketing

13. Hosted Conversations that Generate Traffic and Referrers

14. User-Generated Change

15. Vendor Relationship Management

16. Ideation [crowdsourcing]

17. Employee Recruitment

18. Events

19. Research and Intelligence

20. Fund Raising

21. Words of Wisdom

For commentary on each of these ideas, check out Brian Solis’s blog article.

FURTHER READING;

Engage by Brian Solis on Prezi

Brian Solis’s blog PR 2.0

Putting the Public Back in PR – book review part I

Let’s discuss some social media books

The Conversation Prism