Comments on: 4 Ways that Small Companies Trump Big Firms on Google http://howto.performancesocialmedia.com/social-media-strategy/4-ways-that-small-companies-trump-big-firms-on-google/ Handy tips for conducting your social media strategies Fri, 15 Apr 2011 15:05:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Leora Wenger http://howto.performancesocialmedia.com/social-media-strategy/4-ways-that-small-companies-trump-big-firms-on-google/comment-page-1/#comment-29 Leora Wenger Fri, 12 Feb 2010 01:06:45 +0000 http://howto.performancesocialmedia.com/?p=105#comment-29 "Highly paid graphic designers tend to choose fancy images that aren’t read by Google spiders." - I really liked this one! My Rutgers department has learned that printed material and website promotion are different, and as such their graphic designer has a very different set of skills than I do as their webmaster. Bravo on this list. Basic SEO really isn't that hard. I got a small school website to a Google ranking of 5 just by having well-written code, excellent content and incoming links (one can't do that as easily today - more competition). “Highly paid graphic designers tend to choose fancy images that aren’t read by Google spiders.” – I really liked this one! My Rutgers department has learned that printed material and website promotion are different, and as such their graphic designer has a very different set of skills than I do as their webmaster.

Bravo on this list. Basic SEO really isn’t that hard. I got a small school website to a Google ranking of 5 just by having well-written code, excellent content and incoming links (one can’t do that as easily today – more competition).

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