5 Ways A Blog Will Bring You Business
February 4, 2010 by: Shari
from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah
These days, more and more companies, institutions, and nonprofit organizations are understanding that there is a Communication Revolution going on and that the way day-to-day business IS and WILL BE conducted is turning to more authentic, transparent, supportive 2-way conversations, rather than the traditional blasting out of messages.
Blogs are the Hub of an online presence
1. A blog can establish your company as a Thought Leader in your industry.
2. With a continual flow of new content, your website becomes a dynamic performer, rather than a static benchwarmer.
3. Blogs and their comment sections provide customers and prospective customers with an opportunity to engage with you.
4. Your consistent blogging enables you to build trust over time.
5. The links and keywords leading from and to blogs will improve your search engine ranking.
Blogs have durable value. Once you write and publish your content, it will work for you forever.
FURTHER READING:
Avoid these 9 Blogging Blunders
Use your blog as a Go-To Source for information
Blogging Strategy: Extending your voice to the world
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