8 Signals of Trust on the Internet

May 3, 2010 by: Shari

From Trust Agents by Chris Brogan and Julien Smith

Trust is an abstract concept that can be described, but certainly not seen. Building trust on the Internet involves a different set of challenges than in real life. Chris and Julien describe eight signals that show trustworthiness online.

1. Design: Go above and beyond a basic template or people will think you don’t take your material seriously.

2. Longevity: Trust is built over time. Of course, in order to be around for a long time, you do need to get started.

3. Volume of productivity: In this case, More is More.

4. Number and quality of comments: If a tree falls in the forest and no one is there, was there a sound?

5. Number and quality of links: Who recommended the site? Do you trust them?

6. Domain name: Think carefully about a memorable name, and get past the beginner’s sites with wordpress and blogspot in URL.

7. About  & Photo: People do business with people, not organizations.

8. Be Out There: When people see you active on many online sites, they know you are serious.

In the online space, we are trusting strangers more than ever — and the reasons can be seen by people’s online activities.


Chris Brogan’s blog

Julien Smith’s blog

Social Media Victories and how to win them

Social Media enables companies to become part of recommendation chain

Trust Agents: reviewed by Valeria Maltoni

Be Sociable, Share!
Enjoyed reading this post?
Subscribe to the RSS feed or Email Newsletter and have all new posts delivered straight to you.


2 Responses to “8 Signals of Trust on the Internet”
  1. I just came from searching for a good site on Google and came across yours. I have to say these templates are excellent. Thanks for telling us about them in your blog post. I will be sure to add this to my favorites.

    • Shari says:

      Lucien, I’m happy you found me, and I do hope this site offers you some concise tips . . . and further reading.

Leave a Reply