8 Signals of Trust on the Internet

May 3, 2010 by: Shari

From Trust Agents by Chris Brogan and Julien Smith

Trust is an abstract concept that can be described, but certainly not seen. Building trust on the Internet involves a different set of challenges than in real life. Chris and Julien describe eight signals that show trustworthiness online.

1. Design: Go above and beyond a basic template or people will think you don’t take your material seriously.

2. Longevity: Trust is built over time. Of course, in order to be around for a long time, you do need to get started.

3. Volume of productivity: In this case, More is More.

4. Number and quality of comments: If a tree falls in the forest and no one is there, was there a sound?

5. Number and quality of links: Who recommended the site? Do you trust them?

6. Domain name: Think carefully about a memorable name, and get past the beginner’s sites with wordpress and blogspot in URL.

7. About  & Photo: People do business with people, not organizations.

8. Be Out There: When people see you active on many online sites, they know you are serious.

In the online space, we are trusting strangers more than ever — and the reasons can be seen by people’s online activities.

FURTHER READING:

Chris Brogan’s blog

Julien Smith’s blog

Social Media Victories and how to win them

Social Media enables companies to become part of recommendation chain

Trust Agents: reviewed by Valeria Maltoni



Be Sociable, Share!
Enjoyed reading this post?
Subscribe to the RSS feed or Email Newsletter and have all new posts delivered straight to you.

Comments

2 Responses to “8 Signals of Trust on the Internet”
  1. I just came from searching for a good site on Google and came across yours. I have to say these templates are excellent. Thanks for telling us about them in your blog post. I will be sure to add this to my favorites.

    • Shari says:

      Lucien, I’m happy you found me, and I do hope this site offers you some concise tips . . . and further reading.

Leave a Reply