8-Step Action Guide to Gain Sales From Your WebsiteApril 25, 2010 by: Shari
From Webify Your Business by Patrick Schwerdtfeger
Internet Marketing Secrets for the Self-Employed: Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website.
8-step Action Plan
1. Understand that your website is your Sales Department.
2. Generating website traffic is Marketing.
3. Think about first-time visitors to your site.
4. Identify exactly what you want them to do.
5. Answer the following three questions for your site visitors in five seconds.
6. Why am I here? Tell them what you do.
7. Where do I look? Offer a few clear choices.
8. What do I do? Tell them what to do next.
Think about all the steps BEFORE you start building your website. It’s a lot easier to build a new site than fix an old broken one.