9 ways to master social media strategies

January 18, 2010 by: Shari

from The New Community Rules: Marketing on the Social Web by blogger and social media enthusiast Tamar Weinberg

The Internet allows business to communicate with a world of potential community members via new strategies, platforms and tools now available through technological advances. Planning is key. Here are nine strategies to . . .

Get started with social media marketing

1) Establish goals for your social media marketing campaigns.

2) Create a strategy for executing your social marketing efforts.

3) Communicate effectively with the communities you intend to target.

4) Take charge of the conversation, even if it’s not on your website.

5) Gain exposure from participating among many social channels.

6) Utilize social media to handle a reputation management crisis.

7) Utilize blogs and bloggers to send messages to larger groups of individuals.

8- Leverage existing sites to market your products.

9) Craft content that is currently “hot” within many social media circles.

Like any marketing campaign, SMM requires diligence, effort, and persistence.


Tamar Weinberg

Tamar’s blog

1, 734+ uses for Social Media – a look at Tamar’s book

How to get started using social media for business

Beyond the Hype: Roadmap for Social Media in the Future

Website vs. Web presence

16-step Social Media Marketing Plan

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4 Responses to “9 ways to master social media strategies”
  1. Definitely a great summary of the book in 140 words or less 😉 Thanks so much, Shari! You nailed it!

    • Shari says:

      Hey, Tamar,
      Those NINE ways are only the beginning! I’m keeping your book by my computer to look up info on sites I come across that I haven’t really used yet. Thanks so much for putting together this book.

  2. Suzanne Vara says:

    Tamar is one of the highest regarded SM ladies in the biz. Her advice has been followed by many and all with great results. Social media is about making plan and sticking to it, step by step and repeating over and over. It is a process that continues and allows us to expand out network and community.

    • Shari says:

      Suzanne, I had a client “newbie” tell me today that people like her need to know whom to believe online. And, yes, Tamar really knows her stuff.

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