8 Signals of Trust on the Internet

May 3rd, 2010 by Shari 
From Trust Agents by Chris Brogan and Julien Smith Trust is an abstract concept that can be described, but certainly not seen. Building trust on the Internet involves a different set of challenges than in real life. Chris and Julien describe eight signals that show trustworthiness online. 1. Design: Go above and beyond a basic template or people will think you don’t take your material seriously. 2....