11 Types of Marketing Data to Collect

March 16th, 2010 by Shari 
from Engage by Brian Solis Before framing messages for an audience, companies must conduct preliminary research to uncover the following types of information: 1. Material social networks 2. People linked through common interests that are germane to the business, industry, and marketplace 3. Keywords commonly used by community members 4. Patterns for discovering and sharing information 5. Influence...

7 Ways Social Media Has Changed Business

March 4th, 2010 by Shari 
from Engage by Brian Solis By establishing an entirely new ecosystem that supports the socialization of information, this shift is facilitating new conversations that start locally, but ultimately have a global impact. What’s different these days? Social media has . . . 1. Rewired the processes by which consumers share experiences, expertise, and opinions. 2. Broadened the channels available...