8 Questions to Ask Job Prospects Re: Their Web Experience

March 3rd, 2010 by Shari 
from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah: Hiring criteria need to change to bring in savvy inbound marketing employees. Companies need to look for “Digital Citizens,” i.e. prospects who speak Web fluently. Here are 8 questions to ask interviewees: 1. What RSS reader do you use? 2. What blogs do you read? 3. Do...

19 Steps to Getting Found in Social Media

February 19th, 2010 by Shari 
From Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah 1. If you’ve somehow managed to resist signing up for Facebook, despite requests from your friends and family, go ahead and do it. 2. Create a Facebook Fan Page for your business. 3. Configure a sub-domain that redirects to your Facebook page (e.g., http://facebook.yourcompany.com)...