8 Questions to Ask Job Prospects Re: Their Web Experience

March 3rd, 2010 by Shari 
from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah: Hiring criteria need to change to bring in savvy inbound marketing employees. Companies need to look for “Digital Citizens,” i.e. prospects who speak Web fluently. Here are 8 questions to ask interviewees: 1. What RSS reader do you use? 2. What blogs do you read? 3. Do...

8 Give-Aways as Calls To Action

February 22nd, 2010 by Shari 
from Inbound Marketing by HubSpot founders Dharmesh Shah and Brian Halligan Your website may be attractive enough to draw visitors, but if you can not convert them into qualified leads, then you are not using your online presence effectively. You want names, emails and phone numbers, but remember you have to “give to get.” Here are eight things you can offer for FREE: 1. Webinars 2. Whitepapers 3....