7 Tips for Creating Messages for Media

January 19th, 2010 by Shari 
from David E. Henderson’s Making News in the Digital Era: “The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying the best news outlet to reach your audiences, finding a reporter to develop a story with which you will be pleased. The goal is to reach and engage audiences.” — David...