10 Core Values To Build Trust & Business

February 14th, 2010 by Shari 
from David E. Henderson’s Making News in the Digital Era: One of the most frequently cited success stories with social media marketing is a company called Zappos, an online advertising company started by Tony Hsieh to market shoes. Early on, Hsieh recognized the importance of investing time personally to establish and build relationships with everyone from customers and employees to reporters and...

7 Reminders For Effective Message Strategy

February 8th, 2010 by Shari 
from David Henderson’s Making News in the Digital Era: Generating media attention in today’s new world order still holds to some of the tried and true communication strategies that have worked for years. These suggestions may seem old-fashioned, but they remain as effective as ever. What to do to reach your audience 1. Take responsibility as a leader, manager or communicator for being...