11 Types of Marketing Data to Collect

March 16th, 2010 by Shari 
from Engage by Brian Solis Before framing messages for an audience, companies must conduct preliminary research to uncover the following types of information: 1. Material social networks 2. People linked through common interests that are germane to the business, industry, and marketplace 3. Keywords commonly used by community members 4. Patterns for discovering and sharing information 5. Influence...