13 New Rules for Marketing and PR
March 30th, 2010 by Shari
From The New Rules of Marketing & PR by David Meerman Scott
Too many companies are depending on “business as usual” in that they are playing by the old rules like (a) communicating with journalists through press releases; (b) using jargon; and (c) PR & marketing run by separate departments. To harness the power of the Web, though, organizations must ignore those past traditions...Shari Weiss @sharisax
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