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	<title>How To Do Social Media by the book &#187; Putting Public Back in PR</title>
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	<link>http://howto.performancesocialmedia.com</link>
	<description>Handy tips for conducting your social media strategies</description>
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		<title>9 Steps to Conduct &amp; Benefit from Online Conversations</title>
		<link>http://howto.performancesocialmedia.com/social-media-strategy/9-steps-to-conduct-benefit-from-online-conversations/</link>
		<comments>http://howto.performancesocialmedia.com/social-media-strategy/9-steps-to-conduct-benefit-from-online-conversations/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 07:04:14 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Deirdre Breakenridge]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[online conversation]]></category>
		<category><![CDATA[Pr 2/0]]></category>
		<category><![CDATA[Putting Public Back in PR]]></category>
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		<description><![CDATA[from Putting the Public Back in Public Relations by Brian Solis and Dierdre Breakenridge: Web 2.0 is noteworthy for the evolution of interactivity, i.e., from static web pages and push marketing to dynamic online conversation and pull marketing. Brands are being discussed all over the Net whether companies are engaging in them or not. The [...]]]></description>
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		<title>10 Principles for Ethical Marketing Practices</title>
		<link>http://howto.performancesocialmedia.com/public-relations/10-principles-for-ethical-marketing-practices/</link>
		<comments>http://howto.performancesocialmedia.com/public-relations/10-principles-for-ethical-marketing-practices/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 06:22:39 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Putting Public Back in PR]]></category>
		<category><![CDATA[word of mouth]]></category>
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		<description><![CDATA[from Putting the Public Back in PR by Brian Solis and Dierdre Breakenridge: In their chapter on the New Rules for breaking company news, PPBPR authors suggest that PR people learn how to communicate effectively with a whole new set of media, i.e., the army of bloggers publishing content on every subject imaginable. A start [...]]]></description>
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