How To Do Social Media by the book

6 Viral Strategies – Actions to Make You Unique

from The New Community Rules: Marketing on the Social Web by Tamar Weinberg: To stand out from the crowds and the noise, plan online activities that others won’t expect. Consider these six successful strategies from social news and bookmarking sites. 1. Lists: Lists are easy to read and encourage engagement and conversation. Readers can choose one item to comment on. Meant to be shared because...

10 Social Media Sites to Find Answers for Your Questions

from The New Community Rules: Marketing on the Social Web by Tamar Weinberg: People enjoy soliciting the advice of their peers on just about every subject to get the benefit of others’ firsthand experiences. Answers are different than search because they are human responses to specific problems and questions. Here are 10 popular Q & A sites to get those answers 1. Yahoo! Answers –...

8 Apps to Find Twitter Personal Statistics

from The New Community Rules: Marketing on the Social Web by Tamar Weinberg: Twitter continues to grow (1) in popularity and (2) its subsequent value as a marketing tool. To help plan strategies around this microblogging platform, you can gather some helpful statistics regarding influence, reach, and even individual users. Tamar lists these eight applications for finding out personal information relating...

12 online reputations you should manage

from Tamar Weinberg’s The New Community Rules: Blogger and social media enthusiast Tamar Weinberg cites PR pro Andy Beal’s listing of the dozen separate reputations that you CAN and SHOULD monitor online now that the Net focuses eyes on your company all over the globe: 1. Your name 2. Your company name 3. Your brand names 4. Your company executives 5. Your company’s media spokespeople 6....

9 ways to master social media strategies

from The New Community Rules: Marketing on the Social Web by blogger and social media enthusiast Tamar Weinberg The Internet allows business to communicate with a world of potential community members via new strategies, platforms and tools now available through technological advances. Planning is key. Here are nine strategies to . . . Get started with social media marketing 1) Establish goals...