4 Ways that Small Companies Trump Big Firms on Google
February 11th, 2010 by Shari
from Tom Funk’s Web 2.0 and Beyond
The Web levels the playing field for business — where size no longer matters. In fact, the flexibility of a smaller organization makes it easier to get found on Google through “link juice. ” Tom Funk lists four reasons why bigger companies have problems getting found on the Net.
Don’t make these Big Company website mistakes
1. Websites...
18 Features to Include on Your Website
January 18th, 2010 by Shari
from Tom Funk’s Web 2.0 and Beyond:
Online shoppers have come to expect a host of offerings from their Internet retailers: consumers want interactive shopping tools, rich images, and many ways to seek merchant help. Here are eighteen specific features that most website visitors want to see:
Keyword search
Product comparison
Image zoom/rotate
Catalog quick order
Customer reviews
Order history
...Shari Weiss @sharisax
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