How To Do Social Media by the book

9 Facts & Figures You Can Find Out From Google Analytics

From Webify Your Business by Patrick Schwerdtfeger You can only improve what you can measure, and that’s why monitoring tools like Google Analytics are incredibly important. There are no secrets on the Internet. Here are some of the stats you can discover 1. How many people are visiting your website? 2. The key words they used to find you on the internet. 3. Which website referred them to you. 4....

9 Ways to “Go” to a Blog Carnival

From Webify Your Business by Patrick Schwerdtfeger Blog Carnivals represent an active ongoing conversation in the blogosphere, a conversation that will bring more external links to your blog. A Carnival is like a magazine, except that it’s online. Certain bloggers host Carnivals about one topic and anyone can submit his or her  blog for consideration. Here is your Carnival Action Guide 1....

12 Steps to Email Marketing Success

From Webify Your Business by Patrick Schwerdtfeger Email list = Audience = Influence = Revenue Email marketing is a truly powerful tool for generating bottom line profits. Why? All you have to do is click SEND and your message can reach thousands of people in an instant — for little or no cost. Here is your Action Plan 1. Pretend you are a teacher with expertise. 2. Pretend your prospects are...

7 Considerations that Lead to a Website Conversation

From Webify Your Business by Patrick Schwerdtfeger Websites are admittedly designed to invite visitors, but traffic is not enough. For an internet site to help build business, there must be some kind of interaction between the company and the visitor — i.e., a website conversation. Here’s a step-by-step action guide: 1. Understand that your website is your Sales Department. 2. Decide...

8 Ways to Become an Expert

From WEBify Your Business by Patrick Schwerdtfeger Developing expertise has never been easier — especially with so much free information available throughout the Worldwide Web. Patrick suggests that you take these three initial steps: (a) Pick a narrow, specific topic; (b) Acquire massive expertise; (c) Present yourself as an expert. Action Guide to gain that “massive expertise”: 1....