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	<title>How To Do Social Media by the book &#187; word of mouth</title>
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	<description>Handy tips for conducting your social media strategies</description>
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		<title>10 Principles for Ethical Marketing Practices</title>
		<link>http://howto.performancesocialmedia.com/public-relations/10-principles-for-ethical-marketing-practices/</link>
		<comments>http://howto.performancesocialmedia.com/public-relations/10-principles-for-ethical-marketing-practices/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 06:22:39 +0000</pubDate>
		<dc:creator>Shari</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Putting Public Back in PR]]></category>
		<category><![CDATA[word of mouth]]></category>
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		<description><![CDATA[from Putting the Public Back in PR by Brian Solis and Dierdre Breakenridge: In their chapter on the New Rules for breaking company news, PPBPR authors suggest that PR people learn how to communicate effectively with a whole new set of media, i.e., the army of bloggers publishing content on every subject imaginable. A start [...]]]></description>
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