How To Do Social Media by the book

7 Steps to Make Stuff the Linchpin Way

From Linchpin by Seth Godin Shipping is key. You can’t wait for perfection because that cannot be achieved. Here’s the method Seth uses to get his books, blog posts, email, speeches done: 1. Write down the due date and post on a wall. 2. Dream: Use index cards, post-it notes [etc.] to write down every single notion, plan, idea, sketch, and contact. [You can even invite people to help...

7 Abilities of the Linchpin

From Linchpin by Seth Godin Linchpins do two things for organizations. They exert emotional labor and they make a map. These contributions take many forms. Here is one way to think about the list of what makes you –the Linchpin —  indispensable. How to be indispensable 1. Providing a unique interface between members of the organization. 2. Delivering unique creativity. 3. Managing a...

6 Theories of How Journalism Affects Society

from The Mind of a Journalist by Jim Willis Journalists are too busy doing their jobs to spend much time thinking about how their craft affects society; however, over the years, media researchers have described six academic concepts: 1. The Magic Bullet Theory: The mass media in the 1940s and 1950s were perceived as a powerful influence on behavior change.  This is no longer true. 2. The Limited...