How To Do Social Media by the book

10 Steps Toward Money-Making Content

From Webify Your Business by Patrick Schwerdtfeger “Marketing in the 21st century is all about demonstrating your expertise and providing value before asking for the sale.” What should you give away? What should you charge money for? 1. Pretend you’re a teacher. 2. Think about all the lessons you could offer. 3. Create a detailed list of all these lessons. 4. Add to the list...

7 Steps to Make Stuff the Linchpin Way

From Linchpin by Seth Godin Shipping is key. You can’t wait for perfection because that cannot be achieved. Here’s the method Seth uses to get his books, blog posts, email, speeches done: 1. Write down the due date and post on a wall. 2. Dream: Use index cards, post-it notes [etc.] to write down every single notion, plan, idea, sketch, and contact. [You can even invite people to help...

9 Facts & Figures You Can Find Out From Google Analytics

From Webify Your Business by Patrick Schwerdtfeger You can only improve what you can measure, and that’s why monitoring tools like Google Analytics are incredibly important. There are no secrets on the Internet. Here are some of the stats you can discover 1. How many people are visiting your website? 2. The key words they used to find you on the internet. 3. Which website referred them to you. 4....

9 Ways to “Go” to a Blog Carnival

From Webify Your Business by Patrick Schwerdtfeger Blog Carnivals represent an active ongoing conversation in the blogosphere, a conversation that will bring more external links to your blog. A Carnival is like a magazine, except that it’s online. Certain bloggers host Carnivals about one topic and anyone can submit his or her  blog for consideration. Here is your Carnival Action Guide 1....

7 Abilities of the Linchpin

From Linchpin by Seth Godin Linchpins do two things for organizations. They exert emotional labor and they make a map. These contributions take many forms. Here is one way to think about the list of what makes you –the Linchpin —  indispensable. How to be indispensable 1. Providing a unique interface between members of the organization. 2. Delivering unique creativity. 3. Managing a...

12 Steps to Email Marketing Success

From Webify Your Business by Patrick Schwerdtfeger Email list = Audience = Influence = Revenue Email marketing is a truly powerful tool for generating bottom line profits. Why? All you have to do is click SEND and your message can reach thousands of people in an instant — for little or no cost. Here is your Action Plan 1. Pretend you are a teacher with expertise. 2. Pretend your prospects are...

9 Facts Found Using Google Analytics

From Webify Your Business by Patrick Schwerdtfeger The process of measuring online activity is called “website analytics” and everything on the Internet can be tracked — mostly at no cost. Installing Google Analytics  is simple and free; once installed, you can find loads of information like these nine sets of facts: 1. How many people are visiting your website. 2. The keywords...

6 Ways to Become a Trust Agent

From Trust Agents by Chris Brogan and Julien Smith “Being a trust agent requires a mix of strategies and skills that also serve other careers as well.” Chris and Julien’s popular book Trust Agents is a response to the question “What do I do now?” Six of the chapters concentrate on the basic principles of being a trust agent, i.e., people who understand how to build relationships...