10 Steps to Create a Social Media Policy
April 19th, 2010 by Shari
From the zen of social media marketing by Shama Hyder Kabani
“Remember, having a social media policy in place does not mean you get to dictate your image. But you do get to interact responsibly in the conversation that dictates your image.” — Shama Hyder Kabani
Inappropriate posts or comments online can get a company in legal trouble, cause damage by releasing proprietary information,...
10 Core Values To Build Trust & Business
February 14th, 2010 by Shari
from David E. Henderson’s Making News in the Digital Era:
One of the most frequently cited success stories with social media marketing is a company called Zappos, an online advertising company started by Tony Hsieh to market shoes. Early on, Hsieh recognized the importance of investing time personally to establish and build relationships with everyone from customers and employees to reporters and...
10 Principles for Ethical Marketing Practices
January 31st, 2010 by Shari
from Putting the Public Back in PR by Brian Solis and Dierdre Breakenridge:
In their chapter on the New Rules for breaking company news, PPBPR authors suggest that PR people learn how to communicate effectively with a whole new set of media, i.e., the army of bloggers publishing content on every subject imaginable. A start in the right direction is understanding and subscribing to the 10 principles...Shari Weiss @sharisax
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
Check out my blog SHARISAX IS OUT THERE
