How To Do Social Media by the book

10 Top Monetization Trends for Social Media & Microcommunities

from Engage by Brian Solis The magic of microcommunications is the human nature of dialogue. Successful communities are built upon the fulfillment that consumers experience based on their dialogues with “real” people who listen to and acknowledge their participation. But how do you leverage the resulting microcommunities for macro impact? Here are the Top 10 ways to monetize real-time...

8 Questions to Ask Job Prospects Re: Their Web Experience

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah: Hiring criteria need to change to bring in savvy inbound marketing employees. Companies need to look for “Digital Citizens,” i.e. prospects who speak Web fluently. Here are 8 questions to ask interviewees: 1. What RSS reader do you use? 2. What blogs do you read? 3. Do...

8 Give-Aways as Calls To Action

from Inbound Marketing by HubSpot founders Dharmesh Shah and Brian Halligan Your website may be attractive enough to draw visitors, but if you can not convert them into qualified leads, then you are not using your online presence effectively. You want names, emails and phone numbers, but remember you have to “give to get.” Here are eight things you can offer for FREE: 1. Webinars 2. Whitepapers 3....

10 Core Values To Build Trust & Business

from David E. Henderson’s Making News in the Digital Era: One of the most frequently cited success stories with social media marketing is a company called Zappos, an online advertising company started by Tony Hsieh to market shoes. Early on, Hsieh recognized the importance of investing time personally to establish and build relationships with everyone from customers and employees to reporters and...

4 Ways that Small Companies Trump Big Firms on Google

from Tom Funk’s Web 2.0 and Beyond The Web levels the playing field for business — where size no longer matters. In fact, the flexibility of a smaller organization makes it easier to get found on Google through “link juice. ” Tom Funk lists four reasons why bigger companies have problems getting found on the Net. Don’t make these Big Company website mistakes 1. Websites...

6 Ways To Share Content Online

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah Today’s marketing efforts online must be dynamic — static websites alone will no longer build a customer base. To achieve the best results, companies are creating relevant content and sharing it in ways that will spread. Here are the popular platforms for online content 1....

7 Ways Your Marketing Needs to Change

from Inbound Marketing: Getting Found Using Google, Social Media and Blogs by Brian Halligan & Dharmesh Shah Shopping has changed . . . Has your marketing? People are becoming more and more sophisticated in their ability to block traditional marketing and advertising messages. Ten years ago, these techniques worked . . . 1. Buying a large email list of targeted names. 2. Hiring trained salespeople...

18 Features to Include on Your Website

from Tom Funk’s Web 2.0 and Beyond: Online shoppers have come to expect a host of offerings from their Internet retailers: consumers want interactive shopping tools, rich images, and many ways to  seek merchant help. Here are eighteen specific features that most website visitors want to see: Keyword search Product comparison Image zoom/rotate Catalog quick order Customer reviews Order history ...