How To Do Social Media by the book

8 Tips for Maximizing Meetups

From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here’s how you can do business at meetups 1. You can...

13 New Rules for Marketing and PR

From The New Rules of Marketing & PR by David Meerman Scott Too many companies are depending on “business as usual” in that they are playing by the old rules like (a) communicating with journalists through press releases; (b) using jargon; and (c) PR & marketing run by separate departments. To harness the power of the Web, though, organizations must ignore those past traditions...

11 Types of Marketing Data to Collect

from Engage by Brian Solis Before framing messages for an audience, companies must conduct preliminary research to uncover the following types of information: 1. Material social networks 2. People linked through common interests that are germane to the business, industry, and marketplace 3. Keywords commonly used by community members 4. Patterns for discovering and sharing information 5. Influence...

7 Ways Social Media Has Changed Business

from Engage by Brian Solis By establishing an entirely new ecosystem that supports the socialization of information, this shift is facilitating new conversations that start locally, but ultimately have a global impact. What’s different these days? Social media has . . . 1. Rewired the processes by which consumers share experiences, expertise, and opinions. 2. Broadened the channels available...

9 Steps to Conduct & Benefit from Online Conversations

from Putting the Public Back in Public Relations by Brian Solis and Dierdre Breakenridge: Web 2.0 is noteworthy for the evolution of interactivity, i.e., from static web pages and push marketing to dynamic online conversation and pull marketing. Brands are being discussed all over the Net whether companies are engaging in them or not. The accepted wisdom is that organizations must join the conversation,...

7 Reminders For Effective Message Strategy

from David Henderson’s Making News in the Digital Era: Generating media attention in today’s new world order still holds to some of the tried and true communication strategies that have worked for years. These suggestions may seem old-fashioned, but they remain as effective as ever. What to do to reach your audience 1. Take responsibility as a leader, manager or communicator for being...

10 Principles for Ethical Marketing Practices

from Putting the Public Back in PR by Brian Solis and Dierdre Breakenridge: In their chapter on the New Rules for breaking company news, PPBPR authors suggest that PR people learn how to communicate effectively with a whole new set of media, i.e., the army of bloggers publishing content on every subject imaginable. A start in the right direction is understanding and subscribing to the 10 principles...

7 Tips for Creating Messages for Media

from David E. Henderson’s Making News in the Digital Era: “The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying the best news outlet to reach your audiences, finding a reporter to develop a story with which you will be pleased. The goal is to reach and engage audiences.” — David...