How To Do Social Media by the book

10 Steps to Create a Social Media Policy

From the zen of social media marketing by Shama Hyder Kabani “Remember, having a social media policy in place does not mean you get to dictate your image. But you do get to interact responsibly in the conversation that dictates your image.” — Shama Hyder Kabani Inappropriate posts or comments online can get a company in legal trouble, cause damage by releasing proprietary information,...

9 Ways to Get Followers on Twitter

From The zen of social media marketing by Shama Hyder Kabani Twitter is a global human search engine. It is completely what you make of it. Here are nine ways to get people to follow you — and increase your influence. 1. When you answer Twitter’s question “What’s Happening?” you should write something that is worth reading. 2. Leave out mundane details unless they add...

13 Do’s & 8 Don’ts in Using Twitter

From The zen of social media marketing by Shama Hyder Kabani Twitter is one of those rare social networking sites where you can (a) attract people to your website, (b) convert followers into consumers and customers, and (c) transform your past successes by sharing stories and case studies. Here’s what you should and shouldn’t do on Twitter Do: 1. Use your tweets strategically. Know what...

6 Theories of How Journalism Affects Society

from The Mind of a Journalist by Jim Willis Journalists are too busy doing their jobs to spend much time thinking about how their craft affects society; however, over the years, media researchers have described six academic concepts: 1. The Magic Bullet Theory: The mass media in the 1940s and 1950s were perceived as a powerful influence on behavior change.  This is no longer true. 2. The Limited...

11 Do’s and 7 Don’ts For Marketing on Facebook

from The zen of social media marketing by Shama Hyder Kabani Every brand should know about Facebook marketing. Your goal on this social media platform should be to attract people to your website, build trust, and gain visibility — all things that inevitably lead to sales. Here’s what you SHOULD DO 1. Spend time creating an outstanding profile. 2. Let your personality shine through. 3....

6 Principles for Social Media Marketing

From The zen of social media marketing by Shama Hyder Kabani Social media marketing is the future for business because people are now on social media sites, the trust in advertising continues to erode, and people are already talking about you. Six Social Media Tenets that do not change regardless of technology 1. Respect other people online: (a) don’t spam; (b) don’t blindly add people...

15+ Things Learned From Google’s Story

from Googled: The End of the World as We Know It by Ken Auletta As a fan of New Yorker writer Ken Auletta, I was doubly motivated to read his new book about Google, the Internet revolution, and what’s happening with traditional media in the digital age. Here are 15 things that resonated with me from Google’s Story: 1. First called BackRub, the site was officially named Google, as a common...

13 New Rules for Marketing and PR

From The New Rules of Marketing & PR by David Meerman Scott Too many companies are depending on “business as usual” in that they are playing by the old rules like (a) communicating with journalists through press releases; (b) using jargon; and (c) PR & marketing run by separate departments. To harness the power of the Web, though, organizations must ignore those past traditions...