How To Do Social Media by the book

19 Steps to Getting Found in Social Media

From Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah 1. If you’ve somehow managed to resist signing up for Facebook, despite requests from your friends and family, go ahead and do it. 2. Create a Facebook Fan Page for your business. 3. Configure a sub-domain that redirects to your Facebook page (e.g., http://facebook.yourcompany.com)...

4 SEO Tips for Writing Great Website Page Titles

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah The best way to influence Google with your online page is with a carefully created headline. The Page Title is what shows up at the to of the browser window — and is what Google spiders see first. [Use this information for blog article headlines as well.] Tips for Titles 1. Make...

10 Core Values To Build Trust & Business

from David E. Henderson’s Making News in the Digital Era: One of the most frequently cited success stories with social media marketing is a company called Zappos, an online advertising company started by Tony Hsieh to market shoes. Early on, Hsieh recognized the importance of investing time personally to establish and build relationships with everyone from customers and employees to reporters and...

4 Ways that Small Companies Trump Big Firms on Google

from Tom Funk’s Web 2.0 and Beyond The Web levels the playing field for business — where size no longer matters. In fact, the flexibility of a smaller organization makes it easier to get found on Google through “link juice. ” Tom Funk lists four reasons why bigger companies have problems getting found on the Net. Don’t make these Big Company website mistakes 1. Websites...

9 Steps to Conduct & Benefit from Online Conversations

from Putting the Public Back in Public Relations by Brian Solis and Dierdre Breakenridge: Web 2.0 is noteworthy for the evolution of interactivity, i.e., from static web pages and push marketing to dynamic online conversation and pull marketing. Brands are being discussed all over the Net whether companies are engaging in them or not. The accepted wisdom is that organizations must join the conversation,...

7 Reminders For Effective Message Strategy

from David Henderson’s Making News in the Digital Era: Generating media attention in today’s new world order still holds to some of the tried and true communication strategies that have worked for years. These suggestions may seem old-fashioned, but they remain as effective as ever. What to do to reach your audience 1. Take responsibility as a leader, manager or communicator for being...

6 Ways To Share Content Online

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah Today’s marketing efforts online must be dynamic — static websites alone will no longer build a customer base. To achieve the best results, companies are creating relevant content and sharing it in ways that will spread. Here are the popular platforms for online content 1....

5 Ways A Blog Will Bring You Business

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah These days, more and more companies, institutions, and nonprofit organizations are understanding that there is a Communication Revolution going on and that the way day-to-day business IS and WILL BE conducted is turning to more authentic, transparent, supportive 2-way conversations, rather...