How To Do Social Media by the book

7 Ways Your Marketing Needs to Change

from Inbound Marketing: Getting Found Using Google, Social Media and Blogs by Brian Halligan & Dharmesh Shah Shopping has changed . . . Has your marketing? People are becoming more and more sophisticated in their ability to block traditional marketing and advertising messages. Ten years ago, these techniques worked . . . 1. Buying a large email list of targeted names. 2. Hiring trained salespeople...

8 Apps to Find Twitter Personal Statistics

from The New Community Rules: Marketing on the Social Web by Tamar Weinberg: Twitter continues to grow (1) in popularity and (2) its subsequent value as a marketing tool. To help plan strategies around this microblogging platform, you can gather some helpful statistics regarding influence, reach, and even individual users. Tamar lists these eight applications for finding out personal information relating...

10 Principles for Ethical Marketing Practices

from Putting the Public Back in PR by Brian Solis and Dierdre Breakenridge: In their chapter on the New Rules for breaking company news, PPBPR authors suggest that PR people learn how to communicate effectively with a whole new set of media, i.e., the army of bloggers publishing content on every subject imaginable. A start in the right direction is understanding and subscribing to the 10 principles...

10 Ways to Get Involved with Social Media

from Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge: With countless social media platforms and communities to choose from, many companies are so confused they do not know where to start. In their PR 2.0 book, Brian and Deirdre list ten ways to begin participating. How to jump onto the Social Media Bandwagon 1. Listen to what your customers and the customers of...

7 Tips for Creating Messages for Media

from David E. Henderson’s Making News in the Digital Era: “The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying the best news outlet to reach your audiences, finding a reporter to develop a story with which you will be pleased. The goal is to reach and engage audiences.” — David...

6 Tips for CEO Bloggers

from David E. Henderson’s Making News in the Digital Era: One of David’s key messages is that the Old Style of marketing is “the antithesis of communication in today’s interactive Web 2.0 world, and it is not what audiences and media need.” Blogs are an online tactic to offer a Web platform for sharing ideas. They should attract and engage visitors “hopefully converting them to...

12 online reputations you should manage

from Tamar Weinberg’s The New Community Rules: Blogger and social media enthusiast Tamar Weinberg cites PR pro Andy Beal’s listing of the dozen separate reputations that you CAN and SHOULD monitor online now that the Net focuses eyes on your company all over the globe: 1. Your name 2. Your company name 3. Your brand names 4. Your company executives 5. Your company’s media spokespeople 6....

9 ways to master social media strategies

from The New Community Rules: Marketing on the Social Web by blogger and social media enthusiast Tamar Weinberg The Internet allows business to communicate with a world of potential community members via new strategies, platforms and tools now available through technological advances. Planning is key. Here are nine strategies to . . . Get started with social media marketing 1) Establish goals...