How To Do Social Media by the book

10 Ways to Get Involved with Social Media

from Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge: With countless social media platforms and communities to choose from, many companies are so confused they do not know where to start. In their PR 2.0 book, Brian and Deirdre list ten ways to begin participating. How to jump onto the Social Media Bandwagon 1. Listen to what your customers and the customers of...

6 Tips for CEO Bloggers

from David E. Henderson’s Making News in the Digital Era: One of David’s key messages is that the Old Style of marketing is “the antithesis of communication in today’s interactive Web 2.0 world, and it is not what audiences and media need.” Blogs are an online tactic to offer a Web platform for sharing ideas. They should attract and engage visitors “hopefully converting them to...

9 ways to master social media strategies

from The New Community Rules: Marketing on the Social Web by blogger and social media enthusiast Tamar Weinberg The Internet allows business to communicate with a world of potential community members via new strategies, platforms and tools now available through technological advances. Planning is key. Here are nine strategies to . . . Get started with social media marketing 1) Establish goals...