How To Do Social Media by the book

21 Tips for Using Twitter and Facebook for Business

From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. 1. Special Offers 2. Logging Orders 3. Word of Mouth Marketing 4. Conversation Marketing 5. Customer Service 6. Focus Grouups 7. Direct Sales 8. Business Development 9. Curation 10. Information Networks 11.Dedicated...

8 Signals of Trust on the Internet

From Trust Agents by Chris Brogan and Julien Smith Trust is an abstract concept that can be described, but certainly not seen. Building trust on the Internet involves a different set of challenges than in real life. Chris and Julien describe eight signals that show trustworthiness online. 1. Design: Go above and beyond a basic template or people will think you don’t take your material seriously. 2....

8-Step Action Guide to Gain Sales From Your Website

From Webify Your Business by Patrick Schwerdtfeger Internet Marketing Secrets for the Self-Employed: Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website. 8-step Action Plan 1. Understand that your website is your Sales Department. 2. Generating website traffic is Marketing. 3. Think...

8 Ways to Become an Expert

From WEBify Your Business by Patrick Schwerdtfeger Developing expertise has never been easier — especially with so much free information available throughout the Worldwide Web. Patrick suggests that you take these three initial steps: (a) Pick a narrow, specific topic; (b) Acquire massive expertise; (c) Present yourself as an expert. Action Guide to gain that “massive expertise”: 1....

10 Steps to Create a Social Media Policy

From the zen of social media marketing by Shama Hyder Kabani “Remember, having a social media policy in place does not mean you get to dictate your image. But you do get to interact responsibly in the conversation that dictates your image.” — Shama Hyder Kabani Inappropriate posts or comments online can get a company in legal trouble, cause damage by releasing proprietary information,...

9 Ways to Get Followers on Twitter

From The zen of social media marketing by Shama Hyder Kabani Twitter is a global human search engine. It is completely what you make of it. Here are nine ways to get people to follow you — and increase your influence. 1. When you answer Twitter’s question “What’s Happening?” you should write something that is worth reading. 2. Leave out mundane details unless they add...

13 Do’s & 8 Don’ts in Using Twitter

From The zen of social media marketing by Shama Hyder Kabani Twitter is one of those rare social networking sites where you can (a) attract people to your website, (b) convert followers into consumers and customers, and (c) transform your past successes by sharing stories and case studies. Here’s what you should and shouldn’t do on Twitter Do: 1. Use your tweets strategically. Know what...

11 Do’s and 7 Don’ts For Marketing on Facebook

from The zen of social media marketing by Shama Hyder Kabani Every brand should know about Facebook marketing. Your goal on this social media platform should be to attract people to your website, build trust, and gain visibility — all things that inevitably lead to sales. Here’s what you SHOULD DO 1. Spend time creating an outstanding profile. 2. Let your personality shine through. 3....