How To Do Social Media by the book

6 Principles for Social Media Marketing

From The zen of social media marketing by Shama Hyder Kabani Social media marketing is the future for business because people are now on social media sites, the trust in advertising continues to erode, and people are already talking about you. Six Social Media Tenets that do not change regardless of technology 1. Respect other people online: (a) don’t spam; (b) don’t blindly add people...

15+ Things Learned From Google’s Story

from Googled: The End of the World as We Know It by Ken Auletta As a fan of New Yorker writer Ken Auletta, I was doubly motivated to read his new book about Google, the Internet revolution, and what’s happening with traditional media in the digital age. Here are 15 things that resonated with me from Google’s Story: 1. First called BackRub, the site was officially named Google, as a common...

9+ Ways to Define “Social Media”

From Engage by Brian Solis Social Media is all about building communities and building bridges that connect customers, prospects, peers, tastemakers, and influencers with the people who represent organizations. Social media is many things to many people, but here are nine ways to define social media: 1. A platform for the socialization of media. 2. The online tools that facilitate conversation. 3....

10 Top Monetization Trends for Social Media & Microcommunities

from Engage by Brian Solis The magic of microcommunications is the human nature of dialogue. Successful communities are built upon the fulfillment that consumers experience based on their dialogues with “real” people who listen to and acknowledge their participation. But how do you leverage the resulting microcommunities for macro impact? Here are the Top 10 ways to monetize real-time...

11 Types of Marketing Data to Collect

from Engage by Brian Solis Before framing messages for an audience, companies must conduct preliminary research to uncover the following types of information: 1. Material social networks 2. People linked through common interests that are germane to the business, industry, and marketplace 3. Keywords commonly used by community members 4. Patterns for discovering and sharing information 5. Influence...

7 Ways Social Media Has Changed Business

from Engage by Brian Solis By establishing an entirely new ecosystem that supports the socialization of information, this shift is facilitating new conversations that start locally, but ultimately have a global impact. What’s different these days? Social media has . . . 1. Rewired the processes by which consumers share experiences, expertise, and opinions. 2. Broadened the channels available...

8 Questions to Ask Job Prospects Re: Their Web Experience

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah: Hiring criteria need to change to bring in savvy inbound marketing employees. Companies need to look for “Digital Citizens,” i.e. prospects who speak Web fluently. Here are 8 questions to ask interviewees: 1. What RSS reader do you use? 2. What blogs do you read? 3. Do...

6 Viral Strategies – Actions to Make You Unique

from The New Community Rules: Marketing on the Social Web by Tamar Weinberg: To stand out from the crowds and the noise, plan online activities that others won’t expect. Consider these six successful strategies from social news and bookmarking sites. 1. Lists: Lists are easy to read and encourage engagement and conversation. Readers can choose one item to comment on. Meant to be shared because...