How To Do Social Media by the book

10 Social Media Sites to Find Answers for Your Questions

from The New Community Rules: Marketing on the Social Web by Tamar Weinberg: People enjoy soliciting the advice of their peers on just about every subject to get the benefit of others’ firsthand experiences. Answers are different than search because they are human responses to specific problems and questions. Here are 10 popular Q & A sites to get those answers 1. Yahoo! Answers –...

19 Steps to Getting Found in Social Media

From Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah 1. If you’ve somehow managed to resist signing up for Facebook, despite requests from your friends and family, go ahead and do it. 2. Create a Facebook Fan Page for your business. 3. Configure a sub-domain that redirects to your Facebook page (e.g., http://facebook.yourcompany.com)...

4 SEO Tips for Writing Great Website Page Titles

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah The best way to influence Google with your online page is with a carefully created headline. The Page Title is what shows up at the to of the browser window — and is what Google spiders see first. [Use this information for blog article headlines as well.] Tips for Titles 1. Make...

4 Ways that Small Companies Trump Big Firms on Google

from Tom Funk’s Web 2.0 and Beyond The Web levels the playing field for business — where size no longer matters. In fact, the flexibility of a smaller organization makes it easier to get found on Google through “link juice. ” Tom Funk lists four reasons why bigger companies have problems getting found on the Net. Don’t make these Big Company website mistakes 1. Websites...

9 Steps to Conduct & Benefit from Online Conversations

from Putting the Public Back in Public Relations by Brian Solis and Dierdre Breakenridge: Web 2.0 is noteworthy for the evolution of interactivity, i.e., from static web pages and push marketing to dynamic online conversation and pull marketing. Brands are being discussed all over the Net whether companies are engaging in them or not. The accepted wisdom is that organizations must join the conversation,...

6 Ways To Share Content Online

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah Today’s marketing efforts online must be dynamic — static websites alone will no longer build a customer base. To achieve the best results, companies are creating relevant content and sharing it in ways that will spread. Here are the popular platforms for online content 1....

5 Ways A Blog Will Bring You Business

from Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah These days, more and more companies, institutions, and nonprofit organizations are understanding that there is a Communication Revolution going on and that the way day-to-day business IS and WILL BE conducted is turning to more authentic, transparent, supportive 2-way conversations, rather...

8 Apps to Find Twitter Personal Statistics

from The New Community Rules: Marketing on the Social Web by Tamar Weinberg: Twitter continues to grow (1) in popularity and (2) its subsequent value as a marketing tool. To help plan strategies around this microblogging platform, you can gather some helpful statistics regarding influence, reach, and even individual users. Tamar lists these eight applications for finding out personal information relating...